Shi:

Welcome to soon.

Kay:

Yes! That was the best opening. Seriously, welcome to soon. We’re glad to have you here. Now, we want to talk a little bit about curriculum development because we’ve taken our passion for education, our passion for systems, and our passion for communication clarity, and we’ve actually built a whole business around it.

Shi:

We sure have. It’s called Launch Your Certification and we help others who are looking to develop their, what we like to call ‘apex offering’ into the marketplace of a certification and license program, whatever you are an expert in. We like to say we take experts and turn them into educators and get their material boiled down to a way that is transferable to others and hopefully even licensable to others.

Kay:

Yes, that licensable piece is really what starts to kind of light us on fire because one thing that drives us and that likely drives you if you’re here. If you’re part of our family, then you’re probably someone who wants to create an impact in the world. We certainly want to create an impact in the world and to us creating that impact in the most efficient way possible looks like if we have this expert to educator funnel equipping the people that they’re educating not just to know the knowledge that they have but to go out there and spread that knowledge to other people.

Shi:

So, if you’re wondering what does this look like in play? We’ll just share it with you. You’ve heard us talk about Joseph McClendon III and the Neuroencoding Institute. So, what does that mean exactly if somebody joins the Institute? Well, what this means for us is obviously that we partnered with Joseph to develop the curriculum for the Institute, whether the classes and the certifications that are going to come with it? But what the licensed material is, are programs that are already created that the students of the Institute once certified can then take those programs directly to their audience and sell them and have totally ready to go programs with modules and PowerPoints and worksheets and scripts and all of the things that they need so they could literally just “plug and play” a program. They’ve got content already to take out. They’re not teaching their own material. They’re teaching what they’re certified to teach through the Neuroencoding Institute and it’s amazing. We have hundreds of members so far. You’ve heard us talk about the Institute before. We’re pretty dang proud. But this is revolutionary for folks who are looking to equip themselves with tools to maybe be a little bit more in charge of their own entrepreneurial journey.

Kay:

Now, right now in our society, we are faced with something called The Great Resignation.

Kay & Shi:

Ooh.

Kay:

People are quitting their corporate careers and their jobs period at a record pace and many of them are finding that the gig economy or the entrepreneurial world is a little bit more suited to their needs. Oh, and it turns out that the entrepreneurial world kind of suits us better as humans.

Shi:

Yep.

Kay:

Just being able to be a little bit more flexible with our timing, with our hours, and with our decision making is really, really good for humans and so as many people start making this leap there is a need for entrepreneurial equipment that goes beyond skills, that goes beyond what is it that I need to know in order to do the thing, but is what is it that I can get out there and sell? Because not everyone has the skill with PowerPoint and the script and communication clarity, but they might be one of the best deliverers out there. They just need the content to make it happen. So, creating real-world solutions that can be implemented by individual people, utilizing experts’ ideas is really something we’re very passionate about.

Shi:

It’s a lot of fun. Another way we get to apply the curriculum development piece is in that John Maxwell Team teaching that we get to do. For instance, we had a teaching schedule, so we’re like, alright, well, what do we want to teach? We’ve been kind of formulating on this idea around prioritization within a business, let’s put together some curriculum on that. We did, and we had a beautiful PowerPoint thanks to Kay. You slayed on that PowerPoint.

Kay:

Thank you.

Shi:

And we put together some teaching points and some best practices and we delivered it and it was clear and it was extremely helpful and lots of folks have already implemented it and so we know we’re in our flame when we’re doing curriculum development even more so when we get to also then teach and help equip that curriculum development to others, and it’s something that we truly love to do.

Kay:

Okay, two quick tips for you before we go today. First off if you are creating any kind of curriculum do your best to think in threes and fives. If there are the three steps to this or the five things you need to know about that, it can be really helpful for a human brain to absorb and do so well. So, think in those threes and fives. Then second, if you have to choose between clever or compelling and clear, always choose clear communication. Now, you might think that you’re being really clever, and you’ve got the super compelling message or whatever it is to say. But when you are teaching, when you’re developing curriculum, when you’re giving somebody something that they need to absorb, always choose clarity over maybe some more of those clever things you might find.

Shi:

Or getting into industry lingo and all of the features in marketing. We talk about benefits versus features, focusing on how you’re going to benefit from something, not all of the features of a product. In “Building a Story Brand” by Donald Miller, he talks about how Apple transformed from running a seven-page ad that totally bombed that had all of the technical aspects of their computer down to a single one-page ad with two words that was massively successful. Those two words were “Think Different.” So, being extremely clear and concise is so much better than just being features heavy and bringing that forward and that’s going to be the same when we develop curriculum. We’re also seeing this real trend towards:

(a) gamification, which we don’t have time to get into, but is super exciting in the curriculum development world and

(b) shorter is better. It’s better to have six, 10-minute videos than one 60-minute video. For the nature of our attention span here in society, designing curriculum in that way just sets up everyone for success.

Kay:

So now, you know what’s the business.

Shi:

Right. Restaurants, marketing, education, curriculum development. Like we said, we’re multi-passionate entrepreneurs and we’re so glad you tuned in for finding out what the business is family.